PLAN YOUR WEBSITE

Get the most out of your website by asking yourself these 6 questions!

What is the purpose of my website?

Ask yourself exactly why you want it. Your answer is likely to fall into one or more of these categories:

  • To provide customers and potential customers with information about your product or service.
  • To generate online sales.
  • To generate offline sales leads.
  • To encourage donations.
  • To publish expert opinion on a specialist subject.
  • To engage with your customers and the public, enhancing your reputation.

It’s important to figure which of these reasons is the primary purpose of your website as this will help determine the structure of your site.

Who is my target audience?

While we’re here to make you get what you want, you need to figure out what your audience wants. You need a site that your customers, followers and visitors want to visit and engage with, so think about them when deciding who it is you want to visit your website.

Do you have a domain already, or a name in mind?

Your domain name is the address of your site on the Internet. For example, this site’s domain name is thatwebsiteguy.co.uk. A domain name can match your business name, but it doesn’t always have to. In fact, there are times when it’s better to go with a more descriptive name, relating to your product or industry.

Think of a cake shop as an example and let’s say the business is named after the owner, Sarah. So we have Sarah’s Scrumptious Cupcake’s, and let’s say Sarah lives in Ayrshire. If someone was searching online for a cake supplier without already knowing about Sarah’s business, they’re more likely to search the web for “Cupcakes in Ayr”. Search Engine Optimisation (SEO) techniques are used to incorporate keywords and phrases related to your product, service or industry, and it helps if the keywords of your product are in your domain name too. So for Sarah, we might look for a domain name like ayrshirecupcakes.co.uk to be a great way of improving search results for Sarah’s Scrumptious Cupcake’s. Think of a few possibilities, and we can check if they are available for you.

What is your annual budget for the site?

If you think getting your business or organisation online will cost the earth, think again. Although there is the initial cost of design and building associated with setting up a website, it’s not as much as you think. Ask us about it – you’ll be surprised!

There are annual running costs to consider, associated with web space and your domain name, but don’t let these frighten you either. Depending on the size of your site, these costs can be as little as £35 + VAT per year. That’s less than £3 a month!

We use only proven, reliable and cost-effective hosting and domain name registration service providers, so you can be sure you’re getting the very best value for money.

Do you want to know who’s visiting your website?

Google provides a free service to website owners and maintainers called Google Analytics. A small snippet of code is included on each page of your website and as visitors arrives, navigate through and leave your website, their progress is tracked, and statistical information is gathered!

The result is lots of lovely information about your visitors, including numbers of visitors (and repeat visitors), the number of pages they viewed, where they come from, how they arrived at your site, and what they may have typed into the search engines to find you.

We use Google Analytics as standard on all websites we work with.

 

What’s next?

Get in touch today using our easy contact form and we’ll get back to you right away to discuss how we can help and surprise you with that low price…